Sunday, September 12, 2010

Influencer Project Summary

Back on 06 July 2010 I listened to The Influencer Project. Billed as the shortest marketing conference ever, 60 influential marketers spoke for 60 seconds each. What follows are my even briefer notes on the event consisting of a single sentence from each speaker.  If that intrigues you, you can click through to their web site.

“What you need to do is stop talking about your products and services.”
David Meerman Scott,

“Improve the conversion rate of your landing pages and websites by improving your buttons.”
Anne Holland,

“What it takes to be transparent, and how transparency helps build you as a though leader.”
Mike Volpe:

“Increasing your digital influence from one perspective: consistency.”
Michael Port:

“You have to know where you’re going.” “Being about someone else” is second most important.
Liz Strauss:

“Follow better people.”
Robert Scoble:

“The best way to build influence online is by aligning yourself with outstanding strategic partners.”
Carol Roth:

“Make connections with people online and then go and meet them in person in the real world.”
Scott Porad:

“We’ve got to create content that stands for something.”
Joe Pulizzi:

“You need to look under the hood at the shiny new technologies coming out.”
Laurel Touby,

“The future of marketing I believe is what I call ‘social object’.”
Hugh MacLeod,

“So instead of sticking to one niche, thing bigger: what other social circles are related to yours?”
Chris Guillebeau,

“My biggest tip is just start talking to people.”
Laura Roeder,

“It’s important to have a story that’s worth telling.”
Michael Margolis,

“Find people who have your audience already, but are not selling them the kind of things you’re selling, and co-create some products with them.”
Dave Navarro,

“The best way to establish influence on the internet is to go one of two ways: either complete honest or really just lie.”
Loren Feldman,

Regarding your content, “give it wings and give it roots.”
Ann Handley,

“Consider Facebook advertising.”
Jim Kukral,

“To develop your online influence, get offline and meet people in real life.”
Joselin Mane,

“Get very, very good at filtering and aggregating content.”
John Jantsch,

“Try to be early in the news cycle on any conversation of general interest.”
Marshall Kirkpatrick,

“My biggest strategy for you is web video.”
Shama Kabani,

“Feel passionate about what you’re writing about.”
Terry Starbucker,

“Defy convention where appropriate.”
Johnny B. Truant,

“Share good content.”
Jason Falls,

“Let your passion shine.”
Robbin Phillips,

“Learn how to talk more about other people.”
Yaro Starak,

“Get on Facebook, get on Facebook now.”
Michael Stelzner,

“Make people around you more successful than you are.”
Erica OGrady,

“You’ve got to talk about things you know.”
Gary Vaynerchuk,

“Don’t worry about getting attention from other people – make something worth talking about.”
Nathan Hangen,

“Get yourself properly interviewed.”
Danielle LaPorte,

“Repeat your tweets.”
Guy Kawasaki,

“The first thing I would do to get influence online is to move offline.”
David Bullock,

“Understand your audience and what their needs are and what they’re trying to accomplish.”
Vanessa Fox,

“Find one specific niche and master that niche, become the owner of that niche on the online social media space.”
Lewis Howes,

“Think about what gifts, what passion you have, what expertise you have in your chosen field that you can leverage to be helpful to others.”
Valeria Maltoni,

“Invest more time mapping a strategy for not just using social media, but for integrating social media with other tactics.”
Sergio Balegno,

“Instead of thinking about my influence, it should be about our influence.”
Hank Wasiak,

“Get active in other people’s communities.”
Mitch Joel,

“Show me as many different sides of yourself or your business as you can.”
Tamsen McMahon,

“Listen to the conversations taking place around you. Then engage within those networks.”
Justin Levy,

“Network with other influencers and make sure that everybody is aware of the value that you provide.”
Chris Garrett,

“Think about the authenticity of your voice and the consistency of your entire offline and and online presence.”
Cathy Brooks,

“You need to start by trying to change the world.”
Todd Defren,

“You need to learn from mass media and apply it in the context of social media.”
Brian Clark,

“Accountability and letting people know that you’re up to can make all the difference.”
Scott Belsky,

“Being influential for influential’s sake doesn’t have a lot of ROI in it.”
Wendy Piersall,

“Have a consistency in compassion for people’s struggles. Connect the practical with the profound. Listen for silence.”
Mark Silver,

“Focus on a specific niche.”
Dan Schawbel,

“Connect with your customers first.”
Shashi Bellamkonda,

“Engage readers in a conversation.”
Gretchen Rubin,

“Demonstrate a mutually beneficial relationship.”
Muhammad Saleem,

“Think about social media not as its own strategy, but a strategy to enhance your existing marketing and business goals.”
Aaron Kahlow,

“Be systematic in your approach to getting to know the individuals who have already been on the entrepreneurial path that you are on and who have been successful.”
Alexandra Levit,

“Come alongside up-and-comers and become their advocate.”
Steve Woodruff,

“Become a thought leader.”
David Siteman Garland,

“Online influence is a slow burn, and it’s not something that you can really manufacture.”
Amber Naslund,

“Take advantage of your existing benefits which you already have.”
Julien Smith,

“Distill what it is that you feel you bring to the table in terms of value and expertise.”
Brian Solis,

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