We started subscribing to Time a couple months ago to have fodder for my son's current events homework. When each issue arrives with its familiar red border I read it and my reaction is always the same.
Neither interest nor disgust, passion nor insight, whimsy nor affirmation. Nothing in this magazine resonates with me. The pages are slick and glossy and colorful, legible, readable and well designed and when I'm done turning those pages it's like a quarter hour alien abduction - I'm back in my chair with no memory of the last 15 minutes and only slightly confused. Maybe the name is well chosen - at least the publication consumes a small chunk of time.
So there's no surprise that December 20th issue's The Best of 2010 is like a Randy Johnson fastball to my John Kruk - way over my head. I have seen none of the top 10 movies or television shows and certainly none the plays, heard none of the top 10 music, read none of the top 10 books. You'd think that maybe, just maybe, I'd have better luck with the top 10 tech gadgets but no joy there either.
And to be perfectly clear this says more about me than Time. It's not too much of a challenge to hope that you're more timely than me. Check it out for yourself at time.com/top10.